Laboratório Teuto/Pfizer

Descrição

The Challenge

Laboratório Teuto has the largest pharmaceutical complex in Latin America, with about 500 drug presentations and more than 3 thousand employees.

The client wanted to reshape its internal communication, which the company considers strategic.

As Race was already providing Teuto press advisory services, we initiated transition and adequacy work on the company’s communication.

The Strategy
Race Comunicação appointed an employee to work internally at the client’s premises and be closer to the company’s news updates.

The agency’s work involved developing a new layout for the internal newspaper, transforming it into a magazine, and creating a bulletin board.

All content was produced in partnership with the client’s HR and marketing department.

The Results
Greater interaction among company employees, and better communication among managers, directors and other employees.

In addition, the company was able to present all the objectives, training, new work metrics, and other pertinent information to employees in a transparent manner.

Entenda esse projeto

Data:

Cliente:

Categoria: