You want to launch a product inside your plant at a location in Brazil, but the top journalists and influencers are in another state or region. Our team knows exactly how to organize this Press Trip, who to invite, and even prepares everything related to the event itself. Press trips are usually making a press tour, that is, the purpose of the trip is a guided tour of the company.
This type of action usually involves more than just the trip. We can plan everything for you: the best press kit, the guest list, organizing the press conference, and even managing suppliers.
Definition: a press trip, or a trip for journalists
Purpose: to strengthen relationships, or launch an action or a product
Results: they cause greater impact in the press, but there are limitations due to the increasingly empty newsrooms
Target Clients: trade, industry and services