Often companies hire one agency for press advisory work and another one only for measuring. This is the best way to measure results in an extremely unbiased and impartial manner.
There are several measuring methods, from the traditional and increasingly less utilized inching per column, and even the measurement of impacts or using the “Barcelona Principles, which is a more modern and more objective method for measuring that considers not only the quantity, but the quality of the publications, whether they are related to outlets or to the impact of a particular piece of news.
Description: measuring press advisory results
Purpose: validate results of other agencies
Results: press advisory results measured in a precise and unbiased manner.
Target Clients: trade, industry and services