One of the most-used tools for a company to communicate with its target audience is the newsletter. Its periodicity and subject vary according to each sector, and the newsletter needs to have a well-defined layout – because it ensures a good impression – and relevant content for readers.
As it is flexible, the newsletter fits into any type of company and can be used for both external and internal communication. Distribution is made by e-mail, and it usually contains the company’s main news updates for a certain period, as well as new blog texts, informative sales charts, and similar themes.
Description: newsletter creation and management
Purpose: to send general information about the company
Results: direct communication with external or internal audiences
Target Clients: trade, industry and services